The concept is where the plan for opening a restaurant begins. It covers the interior of the place, the menu and the general format of the institution. Before you open a restaurant business from scratch, decide on the concept of the institution and study the target audience for which you will work. Will it be a place near a business center or a restaurant in the city center – it depends on the overall design of the institution.
To begin with, in order to decide on your concept, study your competitors that are open nearby, evaluate their service and see what kind of people go to them. That way, when you create your own concept, you can find your guest. If you do not have the ability to analyze and determine your target audience – you can always turn to experts, marketing agencies. They will help not only with the advertising of the institution, but also with the definition of your customer, to direct the concept and marketing in the right direction.
The most profitable and win-win options are restaurants specializing in one cuisine: Italian, Japanese, French, Chinese. Give preference to the classics, which always remains in fashion. Regardless of the cuisine you choose, you should represent the potential visitor of the institution, his age, income, hobbies, status. This will help to determine the price segment, take into account the needs of customers and facilitate the task of selecting a place for the restaurant.
And, of course, pay attention to the “zest” of your new business. The restaurant must stand out from the competition. It is best if it is the cuisine. The virtuoso work of the chef and his team can do wonders and make the place popular.