The media can be used as a means of advertising.
- mass media (magazines, television),
- as well as special printed (booklets, leaflets) and souvenir (key chains, ballpoint pens, etc.) products.
Advertising through social networks and the Internet provides very good results.
Of the forms of external advertising, light advertising and outdoor displays are widely used.
To promote the restaurant, as a rule, use:
- Coupons and discount cards. The easiest type of promotion.
- Loyalty program. Giving loyal customers discounts or free meals for a large number of transactions.
- Repeat promotions. Repeat promotions encourage customers to either return to the restaurant within a short period of time or buy certain dishes from the menu.
- Happy Hours. Promotions like happy hours should not only be held in stores, but in bars as well.
The main channels for online advertising of the restaurant:
- Creating a website;
- Maintaining a profile of the restaurant in social networks and targeting;
- Filling out directories and maps to search for the restaurant;
- contextual advertising;
- advertising from bloggers.
Effective offline advertising options include:
- outdoor advertising;
- advertising in the media (TV, radio, magazines);
- Organization of events and tastings in the institution.
Advertising for the restaurant opening is also very important; it’s worth launching advertising campaigns at least a month before the opening. Announce the plan of events for that day, start targeting on social networks. Your goal is to get as many people as possible to know about your opening.